Luke Lofgren, Monitoring Engineering Team Leader at Acxiom share how Acxiom has been working to leverage the CMDB to define their enterprise services for nearly a decade. This presentation will review the powerful capabilities of Zenoss Impact Services and the way Acxiom leveraged the CMDB Professional Services ZenPack to synchronize the relationships already defined in their ServiceNow CMDB. The presentation will include tips and tricks to maximize your own implementation as well as lessons learned. Zenoss Impact is today providing live service determination shown on Acxiom's main enterprise dashboard as well as driving major incident management. Zenoss Impact is a key way Acxiom is reaping value from their CMDB CI relationships.